About Us: Pioneering Excellence in Advertising and Tradeshow Solutions
About Us
Advantages
Production in the USA
11 years on the market
Delivery all over the USA
Reliable technology
We work with the biggest brands
Service support
About Us
Artem Zaitsev is the proprietor of our company. He was born and raised in Kyiv, Ukraine. His professional journey commenced at ADIDAS, where he served as a visual merchandiser, responsible for the presentation and internal embellishment of advertising materials in over 1000 stores across Eastern Europe for more than 7 years.
During his tenure and while attending an international exhibition, he encountered the revolutionary Silicone Edge Graphic (SEG) technology, which captivated his interest. Recognizing its potential as the future of “Point of Sale Decoration,” he decided to explore its promotion, considering its novelty and limited awareness at the time.
Prior to the emergence of SEG, the predominant material used for store and retail decoration was PVC plastic with film application. However, this material presented significant drawbacks. It was highly fragile, resulting in losses of up to 20% during transportation. Moreover, it necessitated expensive packaging, increasing weight and subsequent delivery costs. Additionally, it was not reusable, requiring specialized installation teams for implementation.
Thus, in 2012, NOVODEK emerged as an agency specializing in comprehensive advertising decoration and servicing of fashion retail networks, introducing the widespread adoption of SEG technology. Among the first to offer a comprehensive turnkey package, NOVODEK undertook the entire process, from design development to coordinating installation projects in retail locations throughout Eastern Europe. Clients greatly valued both the SEG technology itself and the convenience of relieving themselves from the burdens of layout preparation, material delivery organization, and installation arrangements in distant locations.
NOVODEK experienced dynamic growth and cemented its reputation as a leader in SEG fabric printing and lightbox production.
Our clients include prominent networks such as PUMA, MARKS&SPENSER, COLIN’S, CARLO PAZOLINI, SWAROWSKI, UNDER ARMOUR, GAP, CROCS, and numerous others.
Following 11 successful years in Europe, the company made the strategic decision in 2022 to enter the US market. This expansion aimed to offer the highest quality fabric printing, lightboxes, and solutions for retail space decoration, complemented by design services and the organization of advertising material installations.
“We work with clients as partners, working together to bring your best ideas to life.”
Backlit SEG fabric
Our fabric, known for its close weave, exhibits exceptional color brilliance when illuminated from behind, as well as a wide color range, providing vibrant and visually captivating results. Our super high-quality backlit fabric for Lightboxes, printed directly through sublimation.
Flame retardant B1
Our flame retardant polyester fabrics offer the highest level of durability and quality in their applications. We strictly adhere to the international B-1 standard as our minimum technical requirement, ensuring that our fabrics meet the highest safety standards while providing long-lasting performance.
Finishing
Sewn silicone or TPE flat profile.
Packaging
Our backlit fabric is exceptionally resistant to creases, making it convenient for shipping as it can be folded without compromising its quality.
Application
Silicone Edge Graphics (SEG) employ nonlit tension fabric to produce impactful retail signage, offering various installation options such as wall-mounted, ceiling hanging, and freestanding displays. These tension fabric displays utilize printed fabric with a sewn silicone strip, which is seamlessly inserted into recessed grooves within the frame.
Benefits
Easy replace images in just one minute with our quick and seamless process.
- Any employee can change an image, not involving a special installation team
High-quality bright print on a fabric
- The application of water-based sublimation ink to fabric results in a significantly brighter appearance compared to other ink types.
Easy assemble design
- All components are easy to assemble and dismantle
Nonlit SEG fabric
Display fabric is commonly used in display frame systems, making it an ideal choice. It boasts excellent opacity and is perfectly suited for sublimation printing. These qualities make it one of the best fabrics in the market.
Mobile Light Box
Bright
Capture attention and make a visual statement with illuminated graphics that are sure to captivate. Our state-of-the-art OSRAM LEDs deliver uniform and striking illumination, creating a stunning backdrop for your event.
Modular
Elevate your impact by seamlessly connecting multiple frames together. Whether you’re working with diverse event spaces, our versatile system allows you to combine different wall lengths and heights. Enhance your setup further by incorporating monitor brackets and shelves, ensuring you maximize the potential of your event space every time.
Fast
Quick and effortless setup with our Mobile Light Box, thanks to its easy click-slide-lock mechanism. Within moments, you’ll have your lightbox ready to go. Hence all the components are conveniently stored in wheeled bags, you’ll have the ideal mobile solution at your fingertips.
No tools needed
Tool-free connections effortlessly with our simple process:
- Connect the vertical piece to the foot by firmly pushing it down onto the shaft.
- Slide the horizontal piece into the vertical from the front opening.
- Finally, press down the latch, and you’re done!
Thank you!
Your order has been received!
We will contact you soon